Zee Cinema and Zee TV plan entertainment fiesta on Jan. 2 to celebrate ‘India 75’

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The 52^nd edition of the International Film Festival of India, Goa (IFFI) celebrated 75 years of India’s Independence, its diversity and the evolution of Indian Cinema, with their theme ‘India 75’. In this Azadi Ka Amrit Mahotsav, the rich culture and heritage of the country was viewed through the colorful kaleidoscope of Indian cinema.

Zee Entertainment Enterprises Ltd., a leading content company bringing world- class entertainment to its audiences, firmly believes in sharing the stories from the innermost regions of our country and associates with the 52^nd edition of IIFI Goa as they pay a special tribute to this ever-diverse Indian Cinema. The audience can be a part of these festivities and star-studded celebrations as they simulcast the ceremonies on Zee Cinema and Zee TV, in collaboration with Zee Live January 2.

The evening, hosted by Karan Johar and Maniesh Paul, witnessed magnificent performances by the biggest stars of Indian Cinema. Be it Salman Khan’s performance celebrating the spirit of India, the energetic Ranveer Singh showcasing a tribute to different iconic eras of Indian Cinema or Riteish and Genelia Deshmukh representing strong Maharashtrian culture and its cinema through their dance performance, viewers will be in for a visual treat. The festivities will be escalated further, with Shraddha Kapoor’s performance celebrating the strength and achievement of Indian women and Mouni Roy portraying the diverse cultures of India with her act.

Talking about this initiative, Swaroop Banerjee, chief business officer, Zee Live, said, “An association with IFFI Goa, one of the most significant film festivals in Asia, has been indeed a matter of honor and pride for us. As IFFI Goa celebrated 75 years of Independence and showcased the beauty of Indian culture and regional Indian cinema, it is of utmost importance that we amplify and share the festivities. Through our unparalleled reach across the country, we will be bringing the splendor of Indian cinema and performances by the finest artistes of the industry to the television-viewing audience. As we believe that cinema is an important source of entertainment, we will continue to entertain our audiences through many such successful associations with IFFI Goa in the future.”

Aparna Bhosle, business head, Zee TV added, “While we, as a nation, gear up to celebrate the Azadi Ka Amrit Mahotsav, Zee TV could not have identified a more befitting forum to pay a tribute to 75 years of Indian Independence and its cinema. This ‘Cine Salaam’ will be brought alive through vibrant performances by some of the most sought-after stars in the industry. The evening will be an ideal entertainment extravaganza for viewers to begin their New Year on an exciting note.”