Tanishq, jewelry brand by the Tata Group, launches first U.S. store In New Jersey

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Tanishq, an Indian jewelry brand, launched its first store in the United States, at a high-profile gala in New Jersey, January 18, 2023

Chief guests at the inauguration of the store included U.S. Senator Robert Menendez, D-NJ, and Randhir Jaiswal, Consul General of India in New York, along with Mayor John E. McCormac of Woodbridge, Mayor Sam Joshi of Edison, Wesley Mathews, Choose New Jersey Inc., New Jersey State Senator Vin Gopal, and Congressman Frank Pallone, D-N.J.   New Jersey

“The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state’s total population and are 387,000 strong,” a press release from Tanishq said.

Quoting the US Census Bureau, the press release said jewelry store sales were estimated at $33.2 billion in 2020, which was a 25% increase over the previous decade.

Tanishq has been in the US market through e-commerce for more than a year and has received positive community feedback. The launch is a part of Tanishq’s retail business expansion strategy.

The 3750+ square foot, two-story showroom on New Jersey’s Oak Tree Road, Iselin, offers 6500+ unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones, the press release said.

The store displayed its most recent collections at the inaugural event, including – Color me joy’ a cocktail jewelry collection, Romance of polki, Rhythms of rain, Moods of earth, and Alekhya.

Tanishq is also offering a free gold coin* with jewelry purchase or up to 25%* off on diamond jewelry value as a launch promotion from January 18-22, 2023.

The chief guests were hosted by Managing Director C.K. Venkataraman; Kuruvilla Markose, CEO, International Business; and Amrit Pal Singh, business head – North America at Titan Company Limited. Titan Company Limited is the parent company of Tanishq.

“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction,” Venkataraman is quoted saying in the press release.

Markose said the showroom will have the company’s latest collections and masterpieces designed to suit all jewelry needs of Indian Americans.

The company launched its first international brick-and-mortar store in Dubai in November 2020. It now has eight international stores, seven in the United Arab Emirates (U.A.E.) and the first in the United States of America. The company intends to collectively open 20-30 stores in North America and the Middle East over the next 2-3 years. While in India, Tanishq has a presence of 400+ stores across 240 cities and intends to add 100+ stores in the next year, the press release said.