Subhash Ghai honors Ashok Amritraj with IIFTC Global Indian Cinema Icon Award

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The 11^th edition of the prestigious IIFTC (International Indian Film Tourism Conclave) Awards, Asia’s largest film tourism event, took place in Mumbai. Filmmakers and actors were honored for their exceptional contributions to promoting global tourism through cinema. The awards continued the tradition of celebrating cinematic excellence that not only entertains audiences but also inspires them to explore new destinations and cultures.

Harshad Bhagwat, Promoter of the IIFTC Awards, highlighted the importance of the event, saying, “Cinema has the power to transcend borders, not only by telling stories but also by showcasing the beauty and culture of various destinations worldwide. Through their films, our awardees have turned the spotlight on these locations, creating a deep impact on global tourism. The 11^th IIFTC Awards continue our mission to honor those who have significantly contributed to film tourism, making cinema a bridge between cultures and landscapes.”

Commenting on the occasion, Subhash Ghai said, “It is an honor to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures. Through his dedication and artistry, he has shown how powerful storytelling can transcend borders and inspire us all.”

Ashok Amritraj said, “I am deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures. Cinema has an unparalleled ability to bring diverse destinations and experiences to audiences around the world, sparking curiosity and connection.”

These quotes highlight the collaborative spirit of cinema and tourism, honoring Ashok Amritraj’s global influence while celebrating the shared vision of IIFTC and its mission.

The International Indian Film Tourism Conclave was held from October 23 to 25. It looks at bringing together filmmakers and international tourism boards to foster collaboration between the two industries. Over 50 companies from more than 20 countries, including Azerbaijan, South Africa, USA, Spain and many more participated, further solidifying the event’s standing as the leading platform for promoting film tourism.

This year’s awardees included prominent names from Indian cinema, recognized for their work in showcasing breathtaking destinations on the big screen. They include:

IIFTC Tourism Impact Award for Cinematic Excellence — Web Series

The Freelancer by Friday Storytellers

IIFTC Tourism Impact Award for Cinematic Excellence — Films

Tu Jhoothi Main Makkaar (Hindi) by Luv Films & T-Series

Pathaan (Hindi) by Yash Raj Films

Waltair Veerayya (Telugu) by Mythri Movie Makers

Baanadariyalli (Kannada) by Sri Vaare Talkies

Made in Caravan (Malayalam) by Badusha Productions

Spy (Telugu) by ED Entertainments

Kranti (Kannada) by Media House Studio

Chandramukhi 2 (Tamil) by Lyca Productions

Aaro Ek Prithibi (Bengali) by Eskay Movies

Ayisha (Malayalam) by Cross Border Cinema

Victoria – Ek Rahasya (Marathi) by Anand Pandit Motion Pictures

IIFTC Film Tourism Award for Outstanding Location

Azerbaijan

IIFTC Tourism Impact Award for Cultural Integration

Leo (Tamil) by Seven Screen Studio

IIFTC Special Awards

Outstanding Contribution (Hindi): Shoojit Sircar

Global Indian Cinematic Icon: Ashok Amritraj

The 11^th IIFTC Awards once again celebrated the unique synergy between cinema and tourism, honoring filmmakers whose work has significantly influenced global travel through the art of storytelling.