Public Service Announcement: CRY America Joins IPA for First-Ever India Giving Day

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Nonprofits to Cooperate on Thursday, March 2 to Create a Brighter Future for India’s Marginalized Communities 

CRY, Child Rights and You America (CRY America) is excited to announce the launch of India Giving Day (IGD) under the leadership of the India Philanthropy Alliance (IPA).

IPA, a coalition of 16 of the leading India-focused non-profits in the USA, is organizing the first-ever India Giving Day on Thursday, March 2, 2023, with early giving starting on February 14. This campaign will highlight the contributions made by Americans, notably the Indian American diaspora, to critical causes in India.

CRY America is a 501c3 non-profit driven by its vision of a just world in which all children have equal opportunities to develop to their full potential. With the support of 25,000 donors and 2,000 volunteers, CRY America has impacted the lives of 786,000 children living across 5,000 villages and slums. Supported Projects ensure access to education and healthcare for underprivileged children, as well as protection from child labor, early marriage and trafficking.

“We are thrilled to be part of the path breaking India Philanthropy Alliance and the newly initiated India Giving Day,” said CRY America CEO Shefali Sunderlal. “This collaboration is a great opportunity to significantly increase fundraising in the USA directed towards a variety of critical human rights and children’s rights issues in India.”

The profiles of the 22 participating non-profits can be found here, including CRY America’s web page indiagivingday.org. All organizations will undertake a series of activities to promote India Giving Day such as youth outreach, donor and volunteer outreach, social media promotions and organizing of local events.

IPA has carefully designed and executed this initiative, including the development of a secure website. India Giving Day provides a credible one-stop platform to donate, fundraise, and secure sponsorships for the causes you care about.

The steering committee leaders for IGD are Manisha Bharti, Pratham USA, and Sejal Desai, Akanksha Education Fund and the national co-chairs include philanthropy luminaries such as Desh Deshpande, Lata Krishnan, MR Rangaswami, and Sunil Wadhwani. Rural India Supporting Trust, MasterCard and Bank of America are sponsors of this campaign.

For more information about IPA or IGD or to support CRY America’s IGD fundraising efforts, please visit https://www.indiagivingday.org/organizations/cryamerica or contact Adam MacGregor at adam.macgregor@cryamerica.org / 617-910-7796.