Premal Badiani unveils Valentia, dedicated to breast cancer awareness

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NEW YORK – Indian American designer Premal Badiani, who was born in the United Kingdom, showcased her latest collection, Valentia, at the Angel Oresanz in New York City on September 8, as part of New York Fashion Week (NYFW).

Badiani’s collection, dedicated to breast cancer awareness, opened the show with a video montage of women speaking of their encounters with the disease and ended the show with survivors wearing her collection.

The women received a standing ovation from the audience for their strength and courage.

The collection in Valentia – that means brave in Latin, was feminine and sexy, encouraging women especially the breast cancer fighters and survivors to embrace their womanhood with boldness, confidence and a touch of sensuality.

The unconventional hand embroidery on each silhouette gave the collection a slightly mythical look that further enhanced the femininity. The color palette with hues of pink, mixed with grey and green, were carefully chosen to highlight breast cancer awareness, staying true to the brand’s philosophy of being one truly with heart and soul.

Badiani complimented her collection with beautifully hand crafted floral and elk horn headpiece that symbolizes strength and beauty.

Breast cancer treatments can be brutal, causing women to lose their hair, self-esteem and sometimes their breasts. Badiani’s show was instrumental in showing women that despite having or fighting breast cancer, it is still possible to look and feel good, sexy and desirable.

“I wanted to force people to reimagine the disease that is supposed to make a woman feel unattractive and lose her womanhood. My aim with this collection was to showcase the breast cancer fighters and survivors as any other woman – strong, sexy and sensuous while they took each step on the runway,” said Badiani, of her new work.

In the last season at NYFW, she made a collection where the primary fabric used was made from natural cellulosic fibers and produced from wood pulp, a natural renewable resource.

The label supported the American Cancer Society where VIP tickets and outfits were auctioned to raise funds for the charity. Their jewelry partner, Belsi’s is a perfect blend of eclectic modern range of jewelry, varying from bespoke bridal to exquisite a la mode collections that help glamourize any outfit.

Belsi’s founder, Riddhi Fazal, commented on the association: “We decided to come onboard with Premal Badiani as we strongly believe in the cause and have always been a huge fan and supporter of everything that Premal does in and outside of fashion. We have always been a proponent of cancer awareness and we are happy to associate with a cause on this scale.”