Minor League Cricket’s national T20 championship back for 3rd season this Summer, wins another sponsor

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Minor League Cricket, MiLC, which has been getting partners from different sectors to support its games, announced May 2, 2023, that its bagged another influential sponsorship – this time from Laxmi – one of America’s leading South Asian food brands.

Lakshmi joins as an Official Partner for the nationwide T20 championship in American cricket where 26 teams will again participate through August and September. Almost 150 games are scheduled to take place this summer leading up to the championship finals, a press release from MiLC said.

Laxmi’s partnership builds on their support of the competition’s second season in 2022, partnering with MILC’s Silicon Valley Strikers as the brand celebrated its own 50^th anniversary of providing South Asian cooking ingredients in the United States.

This time round, Laxmi is extending its relationship league-wide for the 2023 season, which will feature 500 players in games held nationwide across 20 cities, the largest cricket competition in the United States.

“We are thrilled to partner with Minor League Cricket and extend the relationship following last summer’s support of the Silicon Valley Strikers,” Neil Soni, president, and Amrapali Soni, COO – House of Spices, are quoted saying in the press release, adding, “… we know that cricket is a wonderful way to connect with our customers through a sport so many of them follow with passion.”

According to MiLC, the Sunoco Minor League Cricket Championship features the strongest cricketers across the country with each team roster including a selection of marquee professional players and a required number of U21 and U19 players to support the development of emerging talent for the United States National Teams.

The third season of MiLC will follow the inaugural Major League Cricket (MLC) season, to be held from July 13-30, with dozens of players taking part in MLC to go on to take part in MiLC, the press release said.

“The Minor League Cricket Championship has firmly established itself as the key pathway for players to Major League Cricket and the USA National Team,” claimed Zubin Surkari, tournament director, Minor League Cricket, adding that Laxmi’s support would further accelerate the growth of the game.

Minor League Cricket (MiLC) is a national Twenty20 cricket competition for city-based teams from across the United States, launched in 2021.