Janhit Mein Jaari makers announce Rs. 100 tickets on release day

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Nushrratt Bharuccha and Anud Singh Dhaka with the team of their upcoming release – Janhit Mein Jaari – launched the title-song of their film with rapper Raftaar in Delhi this weekend. The swag-filled track sung by Raaftar and Nakash Aziz celebrates the strength of a woman, with a perfect mix of a catchy tune composed by Prini Siddhant Madhav and hard-hitting lyrics by Raaj Shaandilyaa.

Producers Vinod Bhanushali and Raaj Shaandilyaa made a special announcement during the song launch, giving fans and masses reason to celebrate. To ensure that an important film like Janhit Mein Jaari reaches audiences far and wide, the makers announced tickets at a special discounted price of Rs. 100 on the opening Friday.

Speaking about the idea, the producers jointly said, “The film is a perfect package of laughter and a thought-provoking story and we wanted to give our audiences a treat for showing our trailer this much love. This is a story that needs to reach every household and we are thankful to our multiplex partners for supporting us in this idea. We hope our audiences can step out and entertain themselves at a cost as less as Rs. 100 on Day 1.”

To continue their song release promotion, the team with Raftaar headed to DLF Cyber hub in Delhi for fan interaction, coordinated by Heights Events, with a large crowd gathered in the promenade for the song promotion. At the event, Nushrratt and Anud also applauded women who have made a mark by working in workspaces led mainly by women like Dronacharya Award and Padma Shri winner Sunil Dabas (Kabaddi), president of All India Minorities Front Lubna Asif and entrepreneurs Neerja Gorawara, Geeta Yadav and Mamta Yadav. The film propagates the use of condoms and the dangers of abortions.

Directed by Jai Basantu Singh, Janhit Mein Jaari, a Bhanushali Studios Limited and Think Ink Picturez production in association with Shree Raghav Entertainment LLP, is a Zee Studios release and will release in cinemas on June 10.

Recently, more and more producers have opted for low ticket rates at multiplexes to ensure bigger audiences. The recent releases, Vikram and Major, too have insisted on low ticket rates, and so did some other releases like Jayeshbhai Jordaar. The trend of countering high ticket rates was pioneered 8 years ago by Jai Ho!, the Salman Khan home production, which still reached the Rs. 100 crore nett collection landmark.