Half a billion millennial voters, mostly in India, are face of Asia 2019

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In the first half of 2019, a billion Asians will elect the next leaders of the region’s two largest democracies.

Half – 400 million in India, and 79 million in Indonesia – are from the millennial generation, born roughly between 1982 and 2001. Many will cast ballots for the first time. Although the threat of sectarian hatred looms large over both the Indian and Indonesian elections, economics will still take center stage.

The issue that will resonate most with younger voters is jobs.

Indonesia’s President Joko Widodo will seek a second term on April 17, promising to “re-industrialize” the economy. The commodity boom that helped ameliorate high unemployment after the 1998 Asian crisis has faded. Without pushing into large-scale manufacturing and adding more value to the country’s raw-materials exports, it’s hard to see how municipalities with 9-percent-plus joblessness in West Java can close the gap with the national average of around 5 percent.

Jokowi, as the president is known, wants to keep spending on infrastructure, even though foreign direct investment is set for its first annual decline since he came to power in 2014. But his opponent, the former general Prabowo Subianto, is striking a more nationalistic pose by vowing to review Chinese belt-and-road investments, including a signature high-speed rail project, if he comes to power. Prabowo’s solution for attracting more private investment is to slash taxes and government spending.

Lack of jobs and widespread agrarian distress are also the main campaign issues for Indian opposition leader Rahul Gandhi. He’s looking to unseat Prime Minister Narendra Modi over his disastrous currency ban and a botched goods and services tax – moves that have hurt small firms and their workers disproportionately.

Since it’s politically suicidal to cut fuel subsidies in an election year, both Modi and Jokowi will hope global oil prices stay low. Indonesia’s cash handouts to the poor will double in 2019. But with revenue growing strongly, the budget deficit is still expected to come in below 2 percent of GDP.

The same isn’t true for India, though. Encouraged by his party’s wins in recent state polls, Gandhi is putting pressure on Modi to waive farmers’ loans. Meanwhile, the prime minister is wooing the middle class by pruning the list of items taxed at 28 percent, the highest of the five GST rates. Even without the additional burden, the budget deficit in the fiscal year ending in March would struggle to meet the goal of 3.3 percent of GDP. Elections will be held by May.

For both countries, the biggest “known unknown” of 2019 is the Federal Reserve’s policy. If the Fed takes a pause only after three interest-rate increases in 2019, the Indian rupee and the Indonesian rupiah, Asia’s two worst-performing currencies this year, could remain under pressure. In Indonesia, the risk is from the current account deficit, which at about 3.4 percent of GDP is already large. With prices of palm oil and natural rubber slumping, exports may be slow to revive. In India, an abrupt change of guard at the central bank could lead to more relaxed financial conditions – perhaps even interest-rate cuts – to stoke credit-fueled growth ahead of the elections.

If the Fed sets the backdrop for the 2019 Asian polls, Facebook Inc. could determine their tone, even outcomes. The social media platform has been under scrutiny ever since the Cambridge Analytica scandal, when it emerged that personal data of 87 million Facebook users were obtained by the consulting firm that had, among other things, helped get President Donald Trump elected.

Analysts are dreading a repeat of the role social media played in securing a victory for far-right presidential candidate Jair Bolsonaro in Brazil. WhatsApp, the messaging service owned by Facebook, has 250 million users in India, which has seen murders and lynchings triggered by fake news. Indonesian Communications and Information Technology Minister Rudiantara(1) told me last year of his frustration over social media firms’ slow and inadequate response to requests to take down offensive content. A third of his countrymen use Facebook.

How a billion Asian voters navigate around misinformation, fake news and a hardening of majority sentiment against minorities (Indonesia’s ethnic Chinese and India’s Muslims) on their way to the polling booths will be worth watching. There will be a third important Asian election next year. Thailand’s military junta, in power since May 2014, has decided to hand over power in polls scheduled for Feb. 24. Considering that elected leaders keep getting unseated by the courts or the army, a durable democracy in Thailand would be a huge positive for investors. At this juncture, though, that may be too much to expect from 2019.

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Mukherjee is a Bloomberg Opinion columnist covering industrial companies and financial services. He previously was a columnist for Reuters Breakingviews. He has also worked for the Straits Times, ET NOW and Bloomberg News.