Goldenvoice releases short doc on South Asian artists

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Goldenvoice, the California concert and music festival promoter, has released a short documentary that spotlights the six artists of South Asian descent that performed at Coachella 2023.

The six artists featured are Ali Sethi, Charli XCX, Diljit Dosanjh, Jai Paul, Jai Wolf, and Joy Crookes. The short film debuted Jan. 16, 2024, exclusively on Coachella’s YouTube: ASCENDING: South Asian Artists at Coachella 2023.

The documentary, entitled ASCENDING, is helmed by South Asian female filmmakers Zoe Malhotra and Meghna Chakraborty.

“ASCENDING captures a groundbreaking moment in global music at Coachella 2023, where six South Asian artists redefine the festival experience and international music landscape,” the  press release says, adding, “By documenting these historic performances, ASCENDING explores the range of artistic identities, musical influences, and cultural expressions that reflect the multiformity of South Asia.”

The documentary includes exclusive interviews with featured artists, artist teams, festival attendees and more, in addition to never before seen backstage and onstage footage from the festival.

This is the flagship project in Coachella’s new year-round YouTube content strategy. Expect more videos from Weekend 1, Weekend 2 and beyond for more chances to relive the memories and discover new curated content in the months we’re not together in the desert, according to the press release.

“We’re at an exciting time where the Coachella experience is evolving to become more and more global,” said filmmakers Zoe Malhotra and Meghna Chakraborty. “We’re honored to be a part of that journey by telling this story that champions South Asian artistry across regions, religions and identities.”

On January 10, Goldenvoice hosted its first public screening for ASCENDING at The Culver Theater in Los Angeles. Notable attendees included Nik Dodani, Paravi, Rhea Raj, Ashley Mehta, Sanjoy Deb, Chaya Kumar, Shivani Bhagwan, J.Maya, Gino “The Ghost”, Iman Esmail, and more.