Doin’ it, starring Lilly Singh to World Premiere March 12

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Anita Verma-Lallian is the founder of Arizona’s first female and South Asian-owned film production company, Camelback Productions—the first company of its kind with a focus on South Asian storytelling. Camelback Productions’ first feature film, Doin’ It, featuring Lilly Singh, will world-premiere at South by Southwest 2024 on March 12.

Anita is also a real-estate developer and CEO-founder of Arizona Land Consulting, where she provides full concierge services for land seekers and developers of all types of sites and assists investors in discovering viable properties in Arizona. Anita has been named one of So Scottsdale’s People to Watch, an AZBusiness Leader by AZBusiness Magazine, a Women in Power by Commercial Executive Magazine, and one of Modern Luxury Scottsdale’s Dynamic Women in 2021.

Doin’ It is a production with Likely Story, Unicorn Island and Camelback Productions, in association with 10mK and Elevation.

South Asians are developing a much larger footprint in the North American film industry with representation growing faster and broader than ever. Canada has especially been supportive of South Asian storytellers and Box Office Guru Media will be presenting a panel of experts at Canada House (Swan Dive, 615, Red River St, Austin) on Monday, March 11 from 3pm to talk on how to break down challenges, on recent gains and how to keep building on this exciting momentum. Join industry mavens Gitesh Pandya and Rohi Mirza Pandya from a panel as they expertly navigate the evolving realms of filmmaking with the multi-talented Doin’ It star-producer-writer Lilly Singh and producer Anita Verma Lallian with an introduction from bestselling author and 10x SXSW Featured speaker Rohit Bhargava.

Directed by Sara Zandieh (The Other Zoey), Written by Lilly Singh, Sara Zandieh and Neel Patel and produced by Anthony Bregman, Erica Matlin, Polly Auritt, Lilly Singh and Anita Verma-Lallian, executive-produced by Jawad Ahsan, Sara Zandieh, Neel Patel, Gregory Zuk, Mitchell Kaye MD, Smita Patil Mehta MD, Jennifer Verma and Kumkum Sarkar Patel MD, the film stars Lilly Singh (The Muppets Mayhem), Ana Gasteyer (Mean Girls), Sabrina Jalees (Search Party), Stephanie Beatriz (Brooklyn Nine-Nine), Mary Holland (Happiest Season), Utkarsh Ambudkar (Blindspotting), Trevor Salter (She-Hulk: Attorney at Law) and Sonia Dhillon Tully (Suits).

The film narrates the story of a 30 year-old Indian-American virgin, who gets a job teaching high school Sex Education.