Diwali festival to be held at Bridgewater Commons mall in New Jersey

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Residents of Bridgewater Township, NJ, and around the tri-state area will have the opportunity to enjoy Diwali celebrations scheduled to be held at Bridgewater Commons November 2, 2024.

Diwali @ The Commons will take place 1 p.m. to 2 p.m. in the mall’s Center Court.

Bridgewater Commons, in partnership with Renascent Media, will host the celebration of light with live shows in Center Court filled with music, dance, tradition, crafts, giveaways, and more.

“Diwali is about joy, good food, fireworks, candles, and lamps,” said Tom Kovacic, Marketing and Business Development Director at Bridgewater Commons. “As the heart of a diverse population in Central New Jersey, our center has a rare privilege in our industry to honor our substantial South Asian community. We’re thrilled to host a celebration that we can all enjoy and learn from.”

To celebrate this festive holiday, guests will experience the following, emceed by Kulraaj Anand, known as “America’s Radio Guru,” and ITV Gold Anchor and Producer Piya Jyoti Kachroo:

• A Bollywood Dance performance from the Edison, New Jersey-based Satrangi School of Fusion
• The meaning of the holiday will be presented through a spectacular dance and music theatrical presentation by the Navrang Dance Academy.
• The event will also include arts and crafts tables for families including Henna art application, decorative tea lights and Indian sweets distribution.
• Shopping prize giveaways and a selfie photo booth for guests to share their Diwali experiences, and shopping prizes and gift card giveaways.
• Arti, a Hindu prayer ritual employed in worship in which light from a flame is ritually waved to venerate deities. Guests will be invited to hold electric candle lights.

Bridgewater Commons began its South Asian cultural celebrations in 2022 with Bollywood dance spectaculars in Center Court that featured over 40 performers drawing hundreds of guests. The annual program has evolved and grown into this year’s Diwali celebration. Other cultural celebrations throughout the year at the shopping center include Lunar New Year and Chinese Mid-Autumn Lantern Festivals, in honor of the unique diversity in Somerset County.

Renascent Media, an ethnic marketing and production company said it is “thrilled” to spearhead its partnership with Bridgewater Commons to celebrate Diwali.

“Celebration of cultures serves as a powerful catalyst for building bridges between people of different backgrounds, and my goal is to bring mainstream brands to South Asian content. Through this collaboration, we hope to highlight the importance of cultural diversity and togetherness,” said Tanvi Prenita Chandra, founder of Renascent Media.

New Jersey boasts the second-largest Indian-born population in the United States and the fourth-largest population of Indian origin.