BRU joins as official partner for 2023 Minor League Cricket Championship

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SAN FRANCISCO, CA  – Minor League Cricket (MiLC) announced today that Bru, India’s largest and favorite coffee brand, joins as an Official Partner for the most extensive nationwide T20 championship in American cricket, heading into the competition’s third season of play this summer.

Twenty-six teams will again participate in the competition that will take place across August and September, with almost 150 games scheduled to take place this summer leading up to the championship finals, the most extensive cricket competition in the United States.

Bru’s support for the competition will be centered around the league’s “Cricket for the Community” days, to be held at select matches throughout the season. Fans will have the opportunity to meet and greet with international star cricketers, enjoy food from local food trucks, music, giveaways and other entertainment including fan activations. Bru will be onsite with free samples of their coffee for fans at each event.

“The past two seasons of Minor League Cricket have seen successful Cricket for the Community days held across the country and they have proven to be a fantastic experience for diehard cricket supporters and new fans alike to enjoy the game in a festive atmosphere,” said Zubin Surkari, Tournament Director, Minor League Cricket. “The support from Bru for MiLC’s third season and these special activations will help cricket continue to grow at the grassroots level across the country.”

The Sunoco Minor League Cricket Championship features the strongest cricketers across the country with each team roster including a selection of marquee professional players and a required number of U21 and U19 players to support the development of emerging talent for the United States National Teams. The third season of MiLC will follow the inaugural Major League Cricket (MLC) season, to be held from July 13-30, with dozens of players taking part in MLC to go on to take part in MiLC.

ABOUT BRU COFFEE

Bru Coffee, established in 1968, is India’s largest and most beloved coffee brand. Known for its shade-grown coffee, with rich taste and irresistible aroma, Bru Coffee has become a staple in Indian households.

Unilever International North America introduced Bru Coffee to the US market in 2018 to cater to the thriving Indian diaspora.

ABOUT UNILIVER INTERNATIONAL

Set up in 2012, Unilever International (UI) is the white space partner for Unilever across many countries across the globe. UI’s purpose is ‘to serve the underserved’, and is at the heart of its core strategy. UI caters to millions of diasporas and expats who crave the ethnic brands they grew up with and religious shoppers who want Halal or Kosher products. 

ABOUT MINOR LEAGUE CRICKET

Minor League Cricket (MiLC) is a national Twenty20 cricket competition for city-based teams from across the United States, launched in 2021. The most extensive competition in American cricket, MiLC provides a foundational structure as a pathway to Major League Cricket and the United States National Team for the nation’s best players.

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