Bhushan Kumar’s T-Series to foray into OTT space

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After undisputed success in the music space in over 30 years and making a strong mark in films, Bhushan Kumar expands T-Series, to now produce web series.

T-Series, Asia’s largest music label, publisher and India’s largest film studio, ventures into producing web-series on OTT platforms. Bhushan Kumar’s T-Series will focus on creating content for all mediums, which shall appeal to all sectors of the audience, with gripping shows across genres, all accessible at their fingertips.

Expressing his delight on the announcement, Bhushan Kumar, Chairman & Managing Director, T-Series says, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L. Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S. Varma (writer of The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among other stalwarts. Through this, we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe.”

He adds, “With this expansion, we aim at creating binge-worthy content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films and web shows. With the recent budget announcement by our Finance Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibers by the year 2025, and this essentially means that the internet will be easily and cost-effectively available, which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially.”

Bhushan Kumar’s T-Series has seen an upward graph over the last decade due to the diverse genre of films produced across theatres and OTT platforms and chartbuster tracks released on their YouTube channel. Now, T-Series shall once again captivate the world with a wide range of movies and web shows spanning over the genres of action thrillers, biopics, murder mysteries, jailbreak dramas and more in 2022 and beyond.

T-Series began their innings in 1984 as a music label and broke through with iPyar Jhukta Nahin in early 1985. Their first film, for video, was the huge hit, Lal Dupatta Malmal Ka (1989) and their first feature film to make it big was Aashiqui (1990).