Akshay Kumar designs new career dimension—to launch apparel brand

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His wife, Twinkle Khanna, did not do all that well as an actress, but found her métier as interior designer and, later, author and columnist. Husband Akshay Kumar has been actor, producer, show host and even singer (Ajnabee, Special 26). And he too now designs a new dimension for himself.

His career is over three decades old, going strong despite recent hiccups, and the Khiladi has now announced the launch of his passion project— his apparel brand Force IX, on social media. The name comes from his lucky number, also his birthdate, September (the ninth month) 9.

The actor says that the brand will be “an exciting mix of apparel that is athletic, essential, versatile, comfortable and affordable.” Taking to social media, he wrote “Time for the big reveal…my passion project, my brand and the name is FORCE IX. Engineered with Emotion Coming Soon!”

Akshay is the third superstar after Salman Khan and Hrithik Roshan to enter the zone of clothing as an alternative business. With many actors having a second line (all have got into filmmaking), this trend seems to be catching on fast. In olden times, Rajendra Kumar (fisheries) and Jeetendra (real estate) were the only big names known to have alternative professions. Of course, Ashok Kumar and Manoj Kumar were eminent homeopaths.

Within films, here is a check-list of big-names today and their extracurricular activities within cinema:

Akshay Kumar: Producer, Singer

Ajay Devgn: Producer, Director, Singer, Stunt Coordinator in one film, owns and overviews NY DI Wala and NY VFX Wala (post-production Digital Intermediate and Visual Effects company). He has acted in and produced shows on Web and also made TV Shows.

Salman Khan: Producer, TV Producer, TV Host, Singer.

Shah Rukh Khan: Producer, Singer, owns Red Chillies VFX, TV Host

Aamir Khan: Producer, Director, TV Host, TV Producer, Singer.

Hrithik Roshan: Producer (HRX Films), Singer.

Ranveer Singh: Producer.

Ranbir Kapoor: Producer.