Prime Video unveils trailer for its unscripted Reality Series, The Tribe

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The nine-episode series chronicles the journey of five young, glamorous and affluent content creators, Alanna Panday, Alaviaa Jaaferi, Srushti Porey, Aryaana Gandhi and Alfia Jafry, along with the digital evangelist investor, Hardik Zaveri.

A Dharmatic Entertainment production, executive-produced by Karan Johar, Apoorva Mehta and Aneesha Baig, The Tribe offers an unfiltered look at these influencers navigating to capture the spotlight in Los Angeles. The Tribe is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on October 4.

The nine-episode unscripted series is a Dharmatic Entertainment production and takes you behind the scenes into the glamorous and dramatic lives of these individuals as they leave behind their families and step out of their comfort zones to relocate to Los Angeles in order to pursue their dreams.

Oozing with glamour, drama, friendships and fights—all set against the dazzling backdrop of Los Angeles, it follows Alanna, Alaviaa, Srushti, Aryaana and Alfia as they navigate the competitive influencer culture in the entertainment capital of the world. These ambitious Indian content creators are chasing fame on the international stage while juggling the chaos of their personal and professional lives. With every post, setback and triumph, tensions rise, making The Tribe an entertaining and exhilarating journey through the glitzy world of social media stardom. Will they rise to the top and turn CollabTribe—a visionary content creation hub backed by their angel investor, Hardik Zaveri—into a massive success? Or will their glittering dreams come crashing down?

“My vision is to bring this incredible group of talented women together under one roof, to create dynamic content as a united force. I firmly believe that working as a collective amplifies everything—whether it’s wealth, fame or style. My role in this journey is to provide them with the tools and resources they need to achieve all that and more. Viewers are in for a rollercoaster ride, and we’re confident that The Tribe will make for a truly binge-worthy experience. I’m excited for the series to launch globally and can’t wait to see reactions from audiences worldwide!” said Hardik.

“The Tribe has been a wild ride, and I’m excited to give an unfiltered look into my process of content creation,” expresses Alanna Panday. “It’s a show that’s all about realness, authenticity and celebrating brown girls making it big in Los Angeles—with raw, unfiltered conversations about our lives and aspirations in today’s world. On camera, our lives may look picture-perfect, but it’s the nuances, hardships and triumphs behind the scenes that shape our journeys and careers. And that’s exactly what The Tribe brings to the fore—our unscripted stories.”

Alaviaa Jaaferi shared, “I come from a family with roots in the film industry, but I always felt it wasn’t the right path for me. I wanted to do something different and found my niche as a content creator, which led me to this fabulous opportunity— CollabTribe and the show, The Tribe. Imagine five ambitious girls thrown together under one roof in an unbelievably beautiful house in Los Angeles, with the chance to pursue what they love most! This has been incredibly exciting for all of us, and we are so grateful to Dharmatic Entertainment and Prime Video for giving us this platform to share our journeys. We can’t wait for audiences to witness the drama unfold on Prime Video.”

“Many people have misconceptions about influencers, many of which are far from real. I’m over the moon that through The Tribe we have this opportunity to reveal the behind-the-scenes story and showcase the hard work that goes into creating digital content. Not to take away from the fact that all of us girls had an absolute blast too—it was sugar with a generous sprinkling of spice, if you know what I mean!” shared Srushti Porey.

“I love that The Tribe is a show that’s unapologetically itself. It’s not trying to be something it is not, which makes it so compelling.” adds Aryaana Gandhi. “Being a part of this group has been the best decision for me personally and professionally, and it’s rare to find friends that are not only encouraging and collaborative but also help in never losing sight of what really matters.”

“With The Tribe, I have embarked on a thrilling journey of self-discovery with some of the best friends I have made along the way,” puts in Alfia Jafry. “Hardik and the girls have truly welcomed me into their group, allowing me to tap into my inner strengths and step out of my comfort zone. I’m extremely grateful to Dharmatic Entertainment and Prime Video for giving us this opportunity to face the cameras for the first time. I can’t wait to see what the world thinks of our tribe of content creators.”