The Archies rock, roll and win hearts at Netflix’s Tudum in São Paulo

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At Netflix’s annual global fan event, Tudum, held at Ibirapuera Park in São Paulo, Brazil, the cast of The Archies introduced the first look of the film and rocked and rolled to the song Sunoh with an audience of over 10,000 cheering.

After the first look, the lead cast was introduced on stage by Maitreyi Ramakrishnan from the beloved Netflix show Never Have I Ever. The cast, including Dot (Ethel Muggs), Agastya Nanda (Archie Andrews), Khushi Kapoor (Betty Cooper), Mihir Ahuja (Jughead Jones), Suhana Khan (Veronica Lodge), Vedang Raina (Reggie Mantle) and Yuvraj Menda (Dilton Doiley) grooved to the song, revealing for the very first time who was playing whom.

The film is set in the 1960s, and takes audiences to the fictional hilly town of Riverdale. The Archies is a coming-of-age musical following the lives of Riverdale’s favorite set of teenagers, seen through the lens of the unique Anglo-Indian community, and explores friendship, freedom, love, heartbreak and rebellion.

Director Zoya Akhtar spoke about the experience of the event, saying, “It is nothing short of awesome to be in São Paulo, showing the first look of The Archies at Tudum. There are local Brazilian fans and people from across the world virtually tuning in for the show. We are so far away from home and yet receiving the loudest cheers, which just reminds us that music, love and friendship are universal and have no barriers. I am extremely excited for audiences to step into Riverdale in the ‘60s, meeting the young anglo-Indian kids on the block and grooving with The Archies gang!”

Produced by Tiger Baby Productions’ Zoya Akhtar and Reema Kagti and Graphic India’s Sharad Devarajan besides John Goldwater, the film is directed by Zoya Akhtar (Luck By Chance, Zindagi Na Milegi Dobara, Dil Dhadakne Do, Gully Boy). The film is written by Zoya Akhtar, Ayesha DeVitre Dhillon, John L. Goldwater (creator), Reema Kagti and Bob Montana.