K.S Aura LLC launches ‘Khandaan’, their first and finest premium quality South Asian grocery brand in the United States

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On Friday the 22nd of September, K.S Aura LLC celebrated the launch of their first product ‘Khandaan’. It is their first attempt to fill the vacuum and bring a brand that covers products such as pulses, rice, spices, flour and many more that guarantees both taste and health.

The Vice president of the company, Mr. Rajiv Wadhera was asked to describe ‘Khandaan’ in one sentence to which he said, “ Eat Khandaan products and be healthy”. He also said, “‘Khandaan’ in English is translated as ‘ family’ and as a family we wish each one a very healthy and happy life. Hence we do not add food color or preservatives in our food products. People’s health is our first and foremost concern.”

Mr. Kawaljit Singh the president of the company flew all the way from India to attend this event. Ms. Tanvi Prenita Chandra, President of Renascent media house, organized the whole event. When she was approached with a question regarding her experience as a media partner with ‘Khandaan’, she said, “I must say that we at Renascent Media are very honored and grateful to be associated with one of the world’s largest company, now launching Khandaan brand – premium quality food products in this part of the world. Whereas advertising and marketing is concerned, we are all set not to leave any stone unturned to make KHANDAAN a number one brand in America.”

The event had dinner and drinks with live music which added a unique melody to the evening. The majestic Deewan banquet looked fuller with friends, family and press who came in support. All in all it was entertaining event hosted by K.S Aura LLC with an aim to bring a strong wave of change in the realm of South Asian food market.