Big names in cinema, music join for Indian and Mexican flavored tequila brand Loca Loka  

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Loca Loka (localokalife.com) a joint venture between three partners that include leading Indian film actor Rana Daggubati and renowned composer Anirudh Ravichander, along with entrepreneur Harsha Vadlamudi, managing partner at Ironhill India, launched their fusion tequila of the same name June 25, 2024, first in the US, with expectations of global expansion in other countries.

Daggubati and Ravichander are both known for their passion for transcending borders and bridging cultural gaps, the company believes and will be a boost to the brand. The tequila name, combines the Spanish “LOCA” (crazy) and the Sanskrit “LOKA” (world), which the company believes, “captures the essence of a spirit that transcends borders, offering a unique blend of traditions, tastes, and communal joy.”

“Both Indian and Mexican cultures boast rich histories, vibrant music and art, and much more,” said Rana Daggubati, quoted in the press release. “With Loca Loka, we look forward to bringing the essence of these cultures together and sharing them with longtime lovers of tequila, as well as those who are beginning their tequila journey.”

“Culture and craftsmanship woven together with creativity define this brand and that is truly inspiring. I am always energized by the act of creativity, and that’s what I found with Loca Loka,” added Ravichander.  “The brand’s innovative take on tequila for a global audience lends itself to the universal language of music, and I’m excited to be a part of it.”

“As we witnessed the transformation of tequila in the U.S. from a quick party shot to a sophisticated spirit savored by many, it was clear there was a unique opportunity,” explained Harsha Vadlamudi, founder of Loca Loka.  The company plans to debut this summer in New York City, Los Angeles, and New Jersey from mid-June followed by an expansion into the states of Illinois, Florida and Texas from August.

Crafted from 100% Agave from the Jalisco region, “The U.S. has been strategically chosen as the initial launchpad due to its appreciation for craft spirits, growing consumer trends, and a culturally diverse landscape, including a significant Indian diaspora, to drive demographic synergy,” the company said.

“It’s thrilling to see the global embrace of Mexican tequila traditions, and with Loca Loka, we’re seizing this opportunity to explore and bridge cultures,” Master Distiller for Loca Loka León Bañuelos Ramírez is quoted saying in the press release,.